The Final Frontier
Weblogs, Inc. made headlines (read: bloglines) this week when it became the first blog network to adopt advertisements in its
feeds. As of this week Engadget, Autoblog, AdJab, Luxist and their many other Blogs all featured text based ads courtesy of Google Adsense. The Blogosphere has been one of the largest proponents of RSS and Atom feed technology but ironically has suffered revenue loss as a result. When people subscribe to Blogs and view their feeds in Bloglines or other news aggregators they are less likely to visit the host blog and therefore don't click on advertisements displayed on these blogs. The inclusion of ads within XML feeds allows Bloggers to monetize the portion of their audience who rely on XML feeds for blog updates.
Next up: TiVo. Since last November the DVR company has been talking about plans to implement banner ads into the TiVo interface which will be displayed while a user fast-forwards. TiVo, which has been widely criticized by advertisers, hopes to tap into the advertising market with these banner ads. Stay tuned for more info...
posted by Chris Simmons @ 4/29/2005 05:08:00 PM
15 Comments:
it will be interesting to see how the ads work in the feeds ... not currently subscribed to any of those blogs.
Alex, check out Engadget it's their flagship blog and it's pretty interesting and updated frequently.
I think that this is a good idea as long as the ad doesn't take over the entire bloglines page. I understand why advertisers might not like the news aggregators because of the lack of ads, but now there is a fix. We'll see if people will welcome this idea or not shortly i guess.
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I have been noticing how many ads are on every webpage I've looked at recently. They get in the way and are very distracting, like there's not enough on some particular website, these ads are in your face. I enjoy the news aggregators for this very reason.
i'm sorry casey, what was your major?
It was only a matter of time until TiVo and advertisers did something about advertising on shows when most people buy TiVo just so they can skip through the commercials. I predict that in the future, there are going to be banner ads on the bottom of all shows while they are in progress.
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