techKnow by Chris Simmons

Chris Simmons puts a unique spin on tech based news

Friday, April 29, 2005

The Final Frontier



Weblogs, Inc. made headlines (read: bloglines) this week when it became the first blog network to adopt advertisements in its feeds. As of this week Engadget, Autoblog, AdJab, Luxist and their many other Blogs all featured text based ads courtesy of Google Adsense.

The Blogosphere has been one of the largest proponents of RSS and Atom feed technology but ironically has suffered revenue loss as a result. When people subscribe to Blogs and view their feeds in Bloglines or other news aggregators they are less likely to visit the host blog and therefore don't click on advertisements displayed on these blogs. The inclusion of ads within XML feeds allows Bloggers to monetize the portion of their audience who rely on XML feeds for blog updates.

Next up: TiVo. Since last November the DVR company has been talking about plans to implement banner ads into the TiVo interface which will be displayed while a user fast-forwards. TiVo, which has been widely criticized by advertisers, hopes to tap into the advertising market with these banner ads. Stay tuned for more info...

3 Comments:

At 6:30 PM, May 02, 2005, Blogger Alex said...

it will be interesting to see how the ads work in the feeds ... not currently subscribed to any of those blogs.

 
At 6:37 PM, May 02, 2005, Blogger Chris Simmons said...

Alex, check out Engadget it's their flagship blog and it's pretty interesting and updated frequently.

 
At 11:29 PM, May 02, 2005, Blogger Chris Simmons said...

i'm sorry casey, what was your major?

 

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